The article discusses the role of normative-legal support of realization of youth policy at the industrial enterprises in the aspect of improving the competitiveness and enterprise security. Young employees are innovative and strategic resource, so enterprises implement corporate youth programme with the aim to attract and retain young people. The effectiveness of social programs depends on the legal fixation of areas of work with young people, and provide them with social benefits. The authors use the results of a poll of 1,000 young workers of industrial enterprises of the Sverdlovsk region.