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Harvard
Astratova, G, Sinicin, E, Toporkova, E, Frishberg, L
& Karabanova, I 2017,
Mechanism of information model development for company brand assessment within marketing strategy. в AY Karpov & N Martyushev (ред.),
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017. AEBMR-Advances in Economics Business and Management Research, Том. 38, Atlantis Press, стр. 20-25, International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS), Tomsk,
28/06/2017.
APA
Astratova, G., Sinicin, E., Toporkova, E., Frishberg, L.
, & Karabanova, I. (2017).
Mechanism of information model development for company brand assessment within marketing strategy. в AY. Karpov, & N. Martyushev (Ред.),
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017 (стр. 20-25). (AEBMR-Advances in Economics Business and Management Research; Том 38). Atlantis Press.
Vancouver
Author
BibTeX
@inproceedings{41d753ae82d2402792ad49d4976d5394,
title = "Mechanism of information model development for company brand assessment within marketing strategy",
keywords = "brand, trademark, intellectual property, intellectual property valuation, marketing, marketing strategy",
author = "Galina Astratova and Evgenii Sinicin and Elena Toporkova and Ludmila Frishberg and Irina Karabanova",
year = "2017",
language = "English",
series = "AEBMR-Advances in Economics Business and Management Research",
publisher = "Atlantis Press",
pages = "20--25",
editor = "AY Karpov and N Martyushev",
booktitle = "PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017",
address = "France",
note = "International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS) ; Conference date: 28-06-2017 Through 30-06-2017",
}
RIS
TY - GEN
T1 - Mechanism of information model development for company brand assessment within marketing strategy
AU - Astratova, Galina
AU - Sinicin, Evgenii
AU - Toporkova, Elena
AU - Frishberg, Ludmila
AU - Karabanova, Irina
PY - 2017
Y1 - 2017
KW - brand
KW - trademark
KW - intellectual property
KW - intellectual property valuation
KW - marketing
KW - marketing strategy
UR - https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=tsmetrics&SrcApp=tsm_test&DestApp=WOS_CPL&DestLinkType=FullRecord&KeyUT=000416099600004
M3 - Conference contribution
T3 - AEBMR-Advances in Economics Business and Management Research
SP - 20
EP - 25
BT - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017
A2 - Karpov, AY
A2 - Martyushev, N
PB - Atlantis Press
T2 - International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS)
Y2 - 28 June 2017 through 30 June 2017
ER -
