Standard

Mechanism of information model development for company brand assessment within marketing strategy. / Astratova, Galina; Sinicin, Evgenii; Toporkova, Elena et al.
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017. ed. / AY Karpov; N Martyushev. Atlantis Press, 2017. p. 20-25 (AEBMR-Advances in Economics Business and Management Research; Vol. 38).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Harvard

Astratova, G, Sinicin, E, Toporkova, E, Frishberg, L & Karabanova, I 2017, Mechanism of information model development for company brand assessment within marketing strategy. in AY Karpov & N Martyushev (eds), PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017. AEBMR-Advances in Economics Business and Management Research, vol. 38, Atlantis Press, pp. 20-25, International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS), Tomsk, 28/06/2017.

APA

Astratova, G., Sinicin, E., Toporkova, E., Frishberg, L., & Karabanova, I. (2017). Mechanism of information model development for company brand assessment within marketing strategy. In AY. Karpov, & N. Martyushev (Eds.), PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017 (pp. 20-25). (AEBMR-Advances in Economics Business and Management Research; Vol. 38). Atlantis Press.

Vancouver

Astratova G, Sinicin E, Toporkova E, Frishberg L, Karabanova I. Mechanism of information model development for company brand assessment within marketing strategy. In Karpov AY, Martyushev N, editors, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017. Atlantis Press. 2017. p. 20-25. (AEBMR-Advances in Economics Business and Management Research).

Author

Astratova, Galina ; Sinicin, Evgenii ; Toporkova, Elena et al. / Mechanism of information model development for company brand assessment within marketing strategy. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017. editor / AY Karpov ; N Martyushev. Atlantis Press, 2017. pp. 20-25 (AEBMR-Advances in Economics Business and Management Research).

BibTeX

@inproceedings{41d753ae82d2402792ad49d4976d5394,
title = "Mechanism of information model development for company brand assessment within marketing strategy",
keywords = "brand, trademark, intellectual property, intellectual property valuation, marketing, marketing strategy",
author = "Galina Astratova and Evgenii Sinicin and Elena Toporkova and Ludmila Frishberg and Irina Karabanova",
year = "2017",
language = "English",
series = "AEBMR-Advances in Economics Business and Management Research",
publisher = "Atlantis Press",
pages = "20--25",
editor = "AY Karpov and N Martyushev",
booktitle = "PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017",
address = "France",
note = "International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS) ; Conference date: 28-06-2017 Through 30-06-2017",

}

RIS

TY - GEN

T1 - Mechanism of information model development for company brand assessment within marketing strategy

AU - Astratova, Galina

AU - Sinicin, Evgenii

AU - Toporkova, Elena

AU - Frishberg, Ludmila

AU - Karabanova, Irina

PY - 2017

Y1 - 2017

KW - brand

KW - trademark

KW - intellectual property

KW - intellectual property valuation

KW - marketing

KW - marketing strategy

UR - https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=tsmetrics&SrcApp=tsm_test&DestApp=WOS_CPL&DestLinkType=FullRecord&KeyUT=000416099600004

M3 - Conference contribution

T3 - AEBMR-Advances in Economics Business and Management Research

SP - 20

EP - 25

BT - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON TRENDS OF TECHNOLOGIES AND INNOVATIONS IN ECONOMIC AND SOCIAL STUDIES 2017

A2 - Karpov, AY

A2 - Martyushev, N

PB - Atlantis Press

T2 - International Conference on Trends of Technologies and Innovations in Economic and Social Studies (TTIESS)

Y2 - 28 June 2017 through 30 June 2017

ER -

ID: 6180315