The study was carried out within the framework of mass media discourse analysis. The paper presents the results of the analysis of the headlines of the sports media Sports.ru published in July 21, 2023. The author sets the task to describe the discursive practices of choosing newsworthy events for specialized sports media. The relevance of the work is due to the transformation of sports media in the conditions of changing modern media landscape. As a result of the analysis, following thematic preferences for choosing newsworthy events were discovered: “sport is a result”, “sport is business”, “sport is politics”, “sport is show business”, “sport is the life of a celebrity”, “sport is something rude”. Based on the results of the analysis, it was concluded that the leading discursive practices of choosing a newsworthy event for Sports.ru is urgency and relevance of current sports events and opinions, as well as events attract the attention of the audience and stand on the crossroad of sports and business, sports and business.