The article is based on the materials of the Fifth International Theoretical Scientifi c Conference “Communication trends in the post-literacy era: polylingualism, multimodality and polyculturalism as preconditions for new creativity”, which took place at the Institute of Humanities in November 26-28, 2020. The authors analyze the main communication trends that have developed under the infl uence of the Covid-2019 pandemic in the sociocultural space in 2020. The main trend is the use of artifi cial intelligence in such areas of socioculture as communication, media, education. The concept of creativity is clarifi ed, the creative possibilities and limits of human and artifi cial intelligence are considered, the threats and dangers of the artifi cial intelligence‘s development and its implementation in various spheres of human life are analyzed, such as education, socialization and inculturation, journalism and mass information, contemporary art, museum and exhibition activity. The conclusion is made about the need for further interdisciplinary research of artifi cial intelligence in the humanitarian sphere.
Translated title of the contributionCOMMUNICATION TRENDS IN THE POST-LITERACY ERA: FROM HUMAN CREATIVITY TO THE CREATIVITY OF ARTIFI CIAL INTELLIGENCE AND HUMAN-MACHINE HYBRIDS
Original languageRussian
Pages (from-to)235-249
Number of pages15
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume27
Issue number2
DOIs
Publication statusPublished - 2021

    Level of Research Output

  • VAK List

    GRNTI

  • 14.35.00

ID: 23019112