The author analyzes the role and place of work in sports as the implementation of corporate youth programs at industrial enterprises of the Sverdlovskiy region. Relevance. Sports work stands out as the main direction of the implementation of corporate youth programs in industrial enterprises of the Sverdlovsk region. For many young workers, sport is not always associated with a healthy lifestyle, which creates a contradiction in the thinking of young workers. The purpose of the article is to substantiate the need to develop proposals for improving the organization and conduct of corporate youth sports events and programs. The authors used a set of complementary methods. They are methods of theoretical analysis of sources on the topic of the article and empirical (analysis of documents, survey, statistical data processing and secondary processing of research results), as well as generalization of the experience of enterprises in the implementation of youth programs. Research result. The results of the survey of 1000 young workers identified priority areas of work with young people at the enterprises of the Sverdlovsk region. The authors of the article measured the satisfaction of young workers with the organization of work with young people, as well as sports and fitness work with young people at the enterprises of the Sverdlovsk region, a comparative analysis of these measurements. The authors of the study developed proposals and recommendations for the optimization of sports and fitness work at the enterprises of the Sverdlovsk region. Main conclusions. Sports work is very important for enterprises as an important component of corporate youth programs aimed at adaptation and consolidation of young people, their socialization and formation of loyalty to the enterprise. Major sporting events influence the formation of a positive image of a socially-oriented enterprise in the eyes of the public and its attractiveness for young people as a place of work.