The case of this research is an experience of managing partnership development between Ural Federal University (UrFU) and its graduates. The paper studies management approaches and technologies, practices of organizing interaction with alumni. There are described a number of components (regulatory, structural, managerial, fi nancial, technological, performance monitoring) of such a partnership development model. The authors present the implemented model of Ural Federal University’s partnership with its graduates. Special attention is paid to the analysis of the demand for areas of the university and young graduates’ cooperation (based on a 2013-2022 sociological study).