The authors introduce the results of the multidisciplinary research of psycholinguistic features of media texts’ perception, which are connected to the training of future psychologists and journalists. Differences are showed in the primary focus of attention and time in different groups of subjects, conclusions about the relationship of these differences to the specifics of the training are made. The authors used the technique of stylistic and cognitive analysis of the text, as well as psycho diagnostic laboratory techniques: analysis of text using the system for the registration of eye movements (Eye Tracking) RED500 and short (eight colors) Luscher color test perception.