Society cares about Olympic champions because of the value theyrepresent to society. The purpose of the study is to answer the followingquestion: can Olympic champions be considered an influential motivational tool for people, and can their social value among people exceedtheir sporting value, and do they influence the behavior of some people?To answer the survey question, a questionnaire of 12 questions was prepared. The study involved 131 people aged 16 to 41 years. The results ofthis study showed that Olympic champions have a social value, parallelto their sports value among people, as they can be considered one of thetools to influence people, especially in the field of health and sports.