The article analyses the experience of building a bachelor’s degree program “Intelligent systems in the Humanities” from the point of view of instructional design. When creating educational programs, it is necessary to specifically design points of contact with the educational product and consider a variety of relationships between factors that affect students. The inclusion of such subjects as “Philosophy of invention” and “Cognitive heuristics” in the curriculum helps students to consciously approach their own peculiarities of information perception. The use of module projects and practice oportunities allows students to systematize and apply the knowledge gained.