Digitalization, internationalization, and an expansion of flexible distance provision continue to be powerful trends. Scholars have recently conceived concepts such as virtual mobility, globally networked learning, virtual exchange, telecollaboration, and collaborative online international learning (COIL). However, despite the diversity of digital networking, the leading position of most attractive institutions for foreign students still belongs to Universities in USA, England, and Australia. The most important reasons are presumed to lie in the incapacity to appeal to the global target groups and in the quality and intercultural issues of the at-home curriculum. The worldwide situation with COVID-2019 has pushed Universities to strengthen online educational positions and to accelerate the process of viral internationalization in a fight for foreign student recruitment. Due to this fact, the overview of researchers devoted to international marketing of universities, as well as, intercultural components in global curricula is needed. I will explore the existing approaches devoted to describing two drivers and analyze the opportunities and challenges raised in the recent trend of virtual internationalization at universities after the outrage of COVID-2019. Finally, I will give a prognosis of the potential of the proposed concept for future research and practice.