Improving the life quality of the Russian Federation population is especially relevant in the green economy in general, in the housing and communal utilities sector (further HCUS), in particular, and in the process of solving the problem of solid municipal waste (further SMW) management, in particular. The transition to a green economy is also based on responsible consumer behavior, which is an urgent and difficult task, since the theoretical and methodological basis of research is still being formed here. The purpose of the study is to identify the key problems of SMW circulation and identify the main problems of responsible consumption in the green economy. Research methods: analysis of domestic and foreign authors’ works on the stated problems; surveys of the population and experts; correlation and qualimetric analysis. Issues considered: (1) HCUS, regulatory support for responsible consumption and the problem of SMW circulation in the green economy; (2) the attitude of the population to SMW and the problems of modeling responsible consumption in the green economy. It is revealed that both abroad and in Russia there is a growing attention from the state and society to responsible consumption. It is shown that the majority of respondents noted the high efficiency of the national project "Ecology" activities. It is expected that in the very near future the business will be forced to introduce environmental standards and environmental management, create "clean" technologies, recycle and dispose of waste. The attitude of the population to SMW was studied based on the model of the individual's pro-ecological behavior: (1) identification of the behavior to be changed; (2) study of the main indicators influencing this behavior; (3) development and application of intervention tools to change behavior and reduce environmental impact; (4) evaluation of the results of the intervention. It is revealed that in Russia there is an insufficiently high level of environmental education of the population, which is associated with indicators of quality of life. The most effective ways to stimulate responsible consumption are social marketing activities and the implementation of economic tools to encourage and punish consumers.