This article presents the results of a profound study of the English Instagram informational posts. The authors offer a detailed classification of the informational posts and analyze them from the point of view of linguistic and stylistic features. The article reveals the communicative goal and functions of each subtype of informational posts and provides their analysis. Special attention is paid to the structural and stylistic aspects of the language of informational Instagram posts. The authors conclude by saying that informational posts have their own characteristics, but at the same time they follow the general laws of the posts formation in the Instagram network. The results of the research can be used in the field of advertising and marketing to create posts of the appropriate type and the required communicative goal to promote products, services, and to transfer information.