Necessity to mind a huge amount of factors while developing modem enterprises models dictates new requirements for modeling software, which needs to process all data to achieve precise results, make use of all possible means for that, such as distributed calculations and introduce original approaches where possible to avoid extra time waste for multiple simulation experiments. The article focuses on the software apparatus used in distributed multi-agent resource conversion processes based tool BPsim.MAS, pointing out its advantages and describing used technologies. Second part describes BPsim.MAS deployment in Urals Industrial Group, CJSC, which allowed income and market share growth. Various pricing strategies are discussed and active/passive competitors' behavior is considered.