DOI

Original languageEnglish
Pages (from-to)1151-1181
Number of pages31
JournalInternational Marketing Review
Volume39
Issue number5
DOIs
Publication statusPublished - 25 Oct 2022

    Research areas

  • Consumer behavior, Consumer cosmopolitanism, International market segmentation, International marketing, Systematic review

    ASJC Scopus subject areas

  • Business and International Management
  • Marketing

ID: 31572592