Branding as an identification of the territory potential: insufficiency of constructivist approach › Research Explorer

Branding as an identification of the territory potential: insufficiency of constructivist approach

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	PROCEEDINGS OF THE SECOND INTERNATIONAL CONFERENCE ON ECONOMIC AND BUSINESS MANAGEMENT (FEBM 2017)
Editors	P Limpaphayom, G Huang
Publisher	Atlantis Press
Pages	907-916
Number of pages	10
Publication status	Published - 2017
Event	2nd International Conference On Economic and Business Management (FEBM) - Shanghai Duration: 21 Oct 2017 → 23 Oct 2017

Publication series

Name	AEBMR-Advances in Economics Business and Management Research
Publisher	ATLANTIS PRESS
Volume	33
ISSN (Print)	2352-5428

Conference

Conference	2nd International Conference On Economic and Business Management (FEBM)
City	Shanghai
Period	21/10/2017 → 23/10/2017

Research areas

brand, urban branding, place branding, city branding, phenomenology of the brand, culture of participation, Russia, GLOBAL CITY, PLACE, SINGAPORE, IDENTITY

ID: 6540011