Digitalization in the modern world is an integral process and driver of business growth and transformation. However, the introduction of digital technologies requires a certain strategy and competence from those who introduce these technologies into the organization. The article is devoted to the analysis of the application of information modeling (BIM) technologies in a construction project. The research problem is presented as one of the difficulties and barriers to the implementation and use of BIM and is defined as the complexity of managing the life cycle of a BIM project and the lack of awareness among employees. Based on the analysis of the practice of applying BIM technologies, the authors prove the relevance and necessity of increasing the number of life cycle stages (LCP) using BIM. To do this, it is required to solve the specified problem using a visual representation of the implementation of the BIM project. Characteristics of the structure of the life cycle of a BIM project, the definition of the role and goals of BIM at each stage of the life cycle are determined based on the analysis of Russian and foreign scientific publications. This allows you to identify the main actions, control and monitoring, input and output data at each stage of the project. The authors present the results of the study in the form of block diagrams for the implementation of a construction project using BIM technologies at each stage of the life cycle. The reliability of the presented results is determined by the analysis of scientific publications and the analysis of the practice of using BIM technologies in construction.