The article analyses a formation of postconflict human development projects in the USA culture after the Vietnam War and related to them process of “industrialization of memory”. The purpose of this research is to critically examine a part of mass media, public and academic discussions, cinema and literature in creation of postconflict institute of “memory industry” in USA since late 1970s and to demonstrate, how trivialization of trauma in postconflict culture leads to rising of industry, which employs collective memory, absorbing personal experience and producing its substitutes. In conclusion we evaluate productive potential of analyzed human development projects for conceptualization of violence and design of postconflict society.