The aim of the paper is to establish and describe the frame structure of an allusive anthroponym as a representative of an literary concept on the basis of Donna Tartt’s novel “The Secret History”. It is shown that allusive anthroponyms belong to onomastic realities, connotative lexicon, activating the concepts of the literary text. The scientific novelty of the work consists in the cognitive approach to the analysis of the literary concept through the establishment of the frame structure of an allusive anthroponym as a representative of the textual concept on the material of Donna Tartt’s novel “The Secret History” and working out a methodological model of analysis of the frame structure of allusive anthroponym. It is shown that an allusive anthroponym has a frame structure including a number of cognitive components. An allusive anthroponym can represent a text frame and can act as a component of it, representing the author’s worldview, and contributing to the creation of an literary image. The obtained results have shown that an allusive anthroponym can serve as a means of verbalising a text frame, which has a structure including such conceptual componenets as the frame name, time, place of action, the subject of the frame, the relation between objects / participants of the action, the characteristic of the action (with the involvement of encyclopaedic information).