The possibility of changing the torque transmitted by a cylindrical magnetic coupling, depending on the brand of a high-coercive permanent magnet - neodymium- iron-boron, samarium-cobalt is considered. Using the example of standard magnetic couplings with a diameter of 133 mm for magnets and air gaps between the half couplings for magnets of 5 and 7 mm, the change in the torque transmitted by the magnetic coupling without changing its overall dimensions is shown. Varying the torque of the magnetic coupling is possible by changing the shape, size and grade of permanent magnets while keeping the same number of magnets in each of the half-couplings of the magnetic coupling constant.