In recent years on a labor market the imbalance remains. Graduates of higher educational institutions can’t find work in the specialty. The main focus of this article is to note the peculiarities of the future study place choice and professional plans. The author analyzes in detail the attitude of Russian school leavers to the existing system of career guidance and their suggestions for its development. The data are interesting for the education system employees, for the responsible for the organization and management of career guidance, for the authorities of the Russian Federation, for the school leavers and their parents. The author pays particular attention to several points. In recent years, the Russian Federation, including in the Sverdlovsk region is growing interest in secondary vocational education. Vacancies for mid-career professionals and blue-collar occupations in the labor market a large number. Number of vacancies significantly exceeds the demand. Vocational education is of particular importance for the balanced development of the economy. This situation is not unique to the Sverdlovsk region, but also for Russia as a whole.