The paper examines Internet memes published in the communities of the VKontakte social network, aimed at a Christian audience. Theoretically, based on the concepts of participatory culture (H. Jenkins) and lived religion (R. Orci, N. Ammerman, M. McGuire), the author of the article explores six VKontakte communities through a comparative analysis of their content and interviewing administration representatives. As a result of the work done, it is possible to come to conclusions that 1) memes enriched with elements of religious origin are widely used as a means of communication in a confessional-oriented online; 2) religiously-oriented memes are one of the ways of adapting religion to the linguistic realities of modernity; 3) the concepts of culture of participation and lived religion, with some exceptions, satisfy the goals of descriptions of this phenomenon can become the theoretical foundation of similar studies in the future; 4) religiously-oriented memes differ in semantic and structural diversity, they are sufficiently represented in the Russian-speaking segment of the Internet, and even more so in the English-speaking one.