One of the factors determining demographic attitudes is demographic policy. Birth rates vary significantly between regions of the Russian Federation. The article considers the regions with the highest total fertility rate. The hypothesis of the study suggests the presence of other factors affecting the birth rate in regions with high birth rates - specific regional support for families with children, non-profit organizations activities and the dominant culture peculiarities. The results of the study showed that the regions are implementing measures to support families, but they are more represented in the most economically stable regions, that have more favorable fertility dynamics. According to a number of criteria, the non-profit sector in the studied regions has favorable indicators, but at the same time, its structure in the regions differs significantly. Sociocultural factors that can influence reproductive attitudes have been identified: religious, indigenous population’ ethnic traditions, family and tribal mutual assistance. The obtained results are debatable and require further research on this topic.