TThe modeling of the process of distribution of profile oil pipes in a well by means of a cone punch is considered and the determination of the force necessary for its pushing is carried out on this basis. The normal force for one protrusion of the pipe profile was found. The change in the deformation resistance and profile geometry during distribution is taken into account. The optimal taper angle is determined and the geometric parameters of the punch are selected, including the largest and smallest diameters and its length. A numerical example of calculation based on the obtained formulas is given, which shows the technical feasibility of the process.