This article shows that the creativity is still relevant in journalism practices regarding the regional mass media. The author concludes that in the digital age the creative component as an important part of the professional culture of a journalist is the most in-demand in such segment of the media management as the management of creativity.
Translated title of the contributionManagement of creativity as factor of development of regional mass media in the digital environment
Original languageRussian
Pages (from-to)31-35
Number of pages5
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume165
Issue number23(3)
Publication statusPublished - 2017

    Level of Research Output

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