This theoretical article represents a psychological analysis of the factors of the digital information environment that transform the labour behaviour of the subject (agency), discusses the possibility of asking the question about join subject (agency) of labour ‟individual-digital information environment”. It is shown that as a result of the digitalisation of society, the following changes have occurred in the field of labour - the autonomy of labour, de-standardisation, virtualisation of labour relations, a decrease in the share of physical labour, the convergence of play and labour. A set of contradictions that are brewing in the classical models of professional development is also highlighted. As conclusions, the conditions that are the mediators of the desired single subject of labour and the research ‟gaps” that indicate the horizons of further research in this area are presented.