The article describes the experience of creating and developing university endowment fund. Analysis of the influence of large size and university reorganization process on endowment organization strategy allows for stating that we have found a set of effective solutions for a large young university. The experience of target funds forming and functioning allows for identifying a set of public endowment typical features that bring it closer to crowd funding model. The use of long term financial modeling allows for more accurate definition of two basic advantages a d at the same time limitations of existing activity model: reliance solely on volunteers and focusing on a small donations segment. The article presents a set of hypotheses concerning long term endowment fund strategy.