In today’s socio-economic conditions, university graduates are disoriented in the labor market. On the one hand, graduates do not have enough knowledge about the real requirements of the labor market as to the level and quality of training of young professionals, and on the other hand, their own assessment of their skills and professional ideas is not adequate. This fact is due to some isolation of higher education from the real requirements of the labor market, including the lack of mechanisms for the job assignment of university graduates, as well as institutions of employment and career of young people. Thus, the relevance of the study is due to the existence of the problem of adaptation of young people in the labor market, which requires improvement, and is enhanced by the fact that it has a practical orientation. The materials of the work can be used in subsequent research of the youth segment of the labor market, as well as in the preparation of textbooks and for university courses on the basics of employment technologies and effective behavior of young people in the labor market. The urgency of the problem of effective youth employment and regulation of the youth segment of the labor market in the conditions of reforming of the economy has determined the choice of the objectives of the study, which are to investigate the opinions of graduates regarding their employment prospects and the need to provide them with more effective assistance by the University in order to increase the adaptive capacity and employment. Analysis of the empirical material obtained by the method of questionnaire survey in the study of the opinion of students aged 20 to 21 years at Ural Federal University in Yekaterinburg showed that University graduates demonstrate an increased level of anxiety when faced with difficulties in finding a future job and employment, not having the appropriate skills of behavior in the labor market and technologies of job search and employment. The university should pay special attention to the promotion of employment and adaptation to the labor market of its graduates.