The article examines the features and characteristics of the Russian “soft power”, as well as its role and influence on international politics and relations with other states. The article also analyzes practical examples of the use of Russian “soft power”, such as diplomacy, cultural programs, education and science, economic cooperation and information influence. Special attention is paid to changes in Russia’s approach to “soft power” at the current stage of development, including the use of digital technologies. In conclusion, the authors draw conclusions about the importance of Russian “soft power” in the modern international arena and suggest ways to improve policy in this direction. The article uses both general scientific and socio-humanitarian methods of scientific cognition. The results of the study can be in demand by both representatives of the expert community, as well as teachers, graduate students, and students when studying the problems of Russia’s use of “soft power”.