The article presents the modern ideas of the young about a female body and the practices of its construction. The image of a body is an experience of individuals of their body, a spatial image that is formed in the process of social interaction. A female body is considered as a project that undergoes modifications in accordance with ideas about ideal standards and samples. Based on the results of a pilot study, the object of which ware girls- students living in a large industrial city (n = 30), the article states that grooming, slimness and fit mark the actual female image. The most widely circulated practices of body design are sports and rational nutrition, as the most affordable and safe for health. The most "lazy" practice of body design is the selection of corrective clothing that allows you to visually improve the shape and proportion of the body. The study allowed to fix the following contradiction: The image of the ideal female body and the practice of its achievement are associated with the forms and contours of the human body as a whole. However, when assessing their own body, girls are dissatisfied with those parts that can be corrected by referring to aesthetic / plastic surgery, defined as a risky type of body modification.