Modern digital solutions are designed to solve one of the challenges facing transport logistics, to develop rational traffic routes. One of the tools for solving this problem is web services for optimizing transport routes. A wide variety of software products on the market determined the purpose of the study, which is to analyze existing web services and find the most effective one. The main method is a comparative analysis, for which the relevant criteria have been identified. The subject of the study is the functionality and interface of the analyzed software products. The peculiarity of the author’s approach is that the emphasis was not on the cost of web services, but, first of all, on their capabilities: the list of functions performed and the features of their implementation. In addition, to complete the picture, the authors analyzed not only domestic, but also foreign web services. The study found that the largest number of tasks can be solved by the American application. However, the identified advantages of Russian platforms have determined their wide potential. For its development, recommendations were developed, following which will ensure an increase in the competitiveness of Russian services in the international market.