Change the situation in the external environment is particularly reflected in the industry. In a crisis strategy to cease functioning. Industries, different scale, the presence of fixed assets, technology, inertia in the transformations. They need a change of business model. That is a complete transformation of all the elements in relation to the external environment. Need algorithms rapid transformation and business model, adaptive to the crisis. There are many business models that describe the company. These include business models and well-known companies, and management tools, and different concepts. For practical use are necessary models that are suitable for monitoring and forecasting, construction of ideal and necessary business models containing a logical algorithm of transition from one state to another. To this end, we offer the author´s model, adapted to the crisis conditions.