The article discusses the methods of non-verbal communication in jewelry design. A typology of citations is presented, typical methods of citations are listed. Specific examples describe the typology of citation (explicit/formal citation, composite citation, and associative-figurative citation). It is especially important that examples of jewelry made by well-known companies and jewelry authors, as well as within the framework of student design, were selected for analysis. All jewelries are made according to the generally accepted industrial technology for the manufacture of jewelry.