This article is devoted to the specifics of creation and perception of the poly-code media text from the psycholinguistics’s point of view. The integrated approach includes the linguistic and stylistic text-analysis, direct poll and EEG analysis of beta rhythm. Main compositional and language methods of the expression of the poly-code media text and expressional text elements of the different semiotic types were identified during the analysis. The emotional perception of the text was analysed by studying conscious and unconscious reactions of target group