The article is devoted to the study of the phenomenon of gender aspect manifestation in the language used by bloggers onvarious Internet media sources. The purpose of the article is to study the trend of masculinization and feminization of textgeneration in the blogosphere. As key evidence of the phenomenon, the author of the article analyzes well-known blogs andInternet resources, gives a generalized description of feminatives and words subjected to the process of masculinization. As aresult of the study, the main causes of these processes and the features of their manifestation were identified, depending on thecommunicative attitudes and time parameter. The author of the article comes to the conclusion that when covering this topic,the lexical form of the analyzed texts is of particular importance, which is determined by their influencing orientation.